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Best Practices for Marketing Your Practice

AHA, Inc. has developed a new informational piece to help with marketing your Occupational therapy, Physical therapy, or Speech-Language pathology practice!  It is in two formats - a two page flyer and a tri-fold brochure.  Check them out - Marketing Brochure.pdf or Marketing Flyer.pdf

Thank you to the AHA, Inc. Ethics, Advocacy, & Reimbursement Committee for developing this great informational piece.

Joint Terminology Summit Update

The long-awaited summit for reaching consensus on baseline terms and definitions for Human-Horse Interaction Services and Methods took place in Denver, July 20th – 22nd.  Funded by the Bob Woodruff Foundation, seventeen dedicated people bringing different and varied perspectives, expertise and association representation, gathered together and, with the facilitation assistance of Zia partners, tackled the issue of inconsistent terminology. Laurie Schick and Nina Ekholm-Fry joined me in representing AHA, Inc. in the group of 17, who participated. Laurie and Nina did an outstanding job representing the viewpoints of the AHA, Inc.


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Marketing Your Practice: Terminology Dos and Don’ts

With all the nuances in terminology in our industry, it is hard to know the right way to say
things in order to market yourself appropriately. With more ways than ever to reach a growing audience, clinicians who utilize hippotherapy as a treatment tool in their practice need to be cognizant of not only their print marketing, but their digital and social marketing as well. It is often hard as professionals to find the right balance between using the appropriate words to describe our profession and the tools we use, and using words that laypeople understand and use in everyday language.

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“. . . when describing human-horse interactions in relation to human services. It is essential that terminology, as outlined, be used to promote clarity, consistency, and transparency in settings including marketing, research, and clinical documentation . . .

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